Brand Analysis - Stila Cosmetics | 2013
The following research was done to help identify and assess the client's goals and brand while understanding the retail market specific to the client's new flagship store location. Stila's personality, competitors, branding and demographics were examined and necessary performance requirements were proposed for retail areas. Stila is a carefree, whimsical cosmetics brand that got its name from the Italian word “stilare,” meaning “to pen.” They believe that every woman’s makeup should be as individual as her own signature.
See the "Stila Cosmetics Retail Design" Interiors page to view final flagship store designs inspired by the Stila brand.
The following research was done to help identify and assess the client's goals and brand while understanding the retail market specific to the client's new flagship store location. Stila's personality, competitors, branding and demographics were examined and necessary performance requirements were proposed for retail areas. Stila is a carefree, whimsical cosmetics brand that got its name from the Italian word “stilare,” meaning “to pen.” They believe that every woman’s makeup should be as individual as her own signature.
See the "Stila Cosmetics Retail Design" Interiors page to view final flagship store designs inspired by the Stila brand.
Stila "Signature Look" App Development
After reviewing Stila's website, there seemed to be a media opportunity to reach out to the younger generation. A Stila "Signature Look" app was proposed, where customers could review what they had previously bought and get suggestions for other products that might suit their own individual look.
After reviewing Stila's website, there seemed to be a media opportunity to reach out to the younger generation. A Stila "Signature Look" app was proposed, where customers could review what they had previously bought and get suggestions for other products that might suit their own individual look.
