GOALS / ROLE
As part of a larger rebranding exercise with Beam Collective, including brand development, strategy, and website, I assisted with the logo design.
Overflowing Hands gathers resources to serve the most vulnerable children of the world. They serve in a multitude of ways, including providing food, clothing, shelter, and health care to children; going on a mission trip to build a Hope Center, rebuild a home, volunteer at a youth camp or help deliver youth development strategies to teenagers.
The way the larger hand reaches in and physically breaks the circle is important. It acts as an interference in what would have been a continuous cycle, in order to make a change in the lives of these children.
The company lends a helping hand in a variety of ways, and with the hand transparent, it allows it to transform and take on multiple colors across mediums. In this way it represents the way the organization's contributes different resources depending on the situation.