Wilbur’s Chocolate Factory was looking for an updated wholesale package design that could be translated across product lines. Their current eclectic aesthetic makes it difficult to establish a true brand identity throughout. The idea for this final packaging concept was to portray their fresh, local, premium ingredients, while paying tribute to their Maine family factory origins. By utilizing the multicolored flannel design, it adds a playful nature, pays tribute to their warm family retail and factory atmosphere, and hints at their local Freeport, Maine history.
Elise Marie Designs
OatMilk Packaging Exercise A fun creative brief to design two different design directions for an OatMilk brand.