MiniLuxe | 2013 Miniluxe is an up-incoming nail and beauty franchise interested in promoting self-care. While rebranding and continuing to expand, their goal is to create a set of design standards that are easily accessible to new franchisers. They are also continuing with self-promotion and brand development as they continue to grow. I was involved in product development including new nail polish bottle designs and tote bags to give out at store openings.
I was also involved in creating documents to be put in design standard booklets - including a 3D ideal store layout and a rendering of what the exterior of new MiniLuxe stores will look like.